Appointments - Commercial and Program Director

Bruno Besnehard has been appointed Commercial and Program Director of ASL Airlines France, a position he has held since May 2025, replacing Jonathan Raimbault. Bruno reports directly to Eric Vincent, Executive Vice President. He is responsible for sales and marketing, flight scheduling and sales administration, for both passenger and cargo activities.
Bruno Besnehard has been appointed Commercial and Program Director of ASL Airlines France, a position he has held since May 2025. Bruno Besnehard, who holds a master's degree in air transport management from TBS Education (2000), a master's degree in air transport management from ENAC (2000) and a CESEM in international management from KEDGE Business School (1995), has completed the following career path:

* 2025: ASL Airlines France, Sales and Program Director

* 1997 - 1999: SMABTP, Regional sales manager Construction insurance

* 2004 - 2007: Air France, Route manager Southeast Asia

* 2007 : Air France-KLM, Commercial manager Action Plan, International Sales division

* 2009 : Air France-KLM, Director business intelligence, International sales division

* 2011 - 2015 : Air France, General manager Mauritius and Seychelles

* 2015 : 2017 Air France, Senior projects manager Mobile Solutions, Digital

* 2017 - 2019 : Vueling Airlines, General manager France

* 2020 - 2022 : AIM Satis, Vice president consulting & projects management

* 2021 - 2024 : Celeste, General manager and co-founder

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