The Toulouse Métropole Attractiveness Agency was created in January 2017 through the merger of three pre-existing entities:
l'Office du tourisme de Toulouse,
Invest In Toulouse, an economic development agency
Convention Bureau, a semi-public company.
The aim of the Attractiveness Agency is to promote the destination Toulouse, Capital of the Occitanie Region, from a tourism and economic perspective and in collaboration with the region's major players. Toulouse Business School, the leading management training center in the Occitanie region and one of the top management schools in Europe, has become a magnet for over 4,000 students every year, and has naturally joined forces with the Agence d'Attractivité to promote the pink city.
